In my Layout 2 class, we were tasked to come up with an ad campaign for a product, I chose the iPhone.
The target for this is a 46″ x 30″ poster at 150dpi. I wanted to try to crank the settings in C4D to see if it helps at all, so in addition to the global illumination, ambient occlusion, I also boosted the anti-aliasing to 4×4 minimum and 16×16 max under ‘Best’. I wanted this be to as high quality as possible, but discovered the time hit it takes to add this much anti-aliasing isn’t worth it, it took 25.5 hrs to render! It was an obscene number of pixels also. I added a depth of field in C4D.
Here is a smaller version of what I came up with.
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Here is another one that was targeted to 88″ x 30″ at 150dpi. This had a higher poly count and more reflections to slow the render, but I used lower settings in the anti-aliasing, global illumination & ambient occlusion. This render took “only” 6 and a half hours.
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Here is the Creative Brief I came up with for this project.

* Thanks to Dogday Design for the awesome C4D iPhone model!

Posted in Cinema 4D Design
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